Keep charts simple: common types, few ideas, no decoration
Answer: Prefer common visualization types that your target audience understands. Don't try to do too much: limit the big idea to a central theme.
U.S. Web Design System
- Prefer common visualization types; when the audience's data literacy is unknown, stick to line and bar charts.
- Limit the big idea to a central theme, with no more than two or three concepts.
- Use color with care: don't reuse colors for different variables; difficulty choosing colors may mean too many concepts.
- Reduce interaction: the audience shouldn't have to interact with a visualization to understand its message.
SEC handbook
- Keep the design of any graphic as simple as possible; as much of the ink as possible should deal with a data point.
- Avoid needless 3-D effects, drop shadows, patterns, and excessive grid lines.
- Pie charts can illustrate parts of a whole, but not when the pie has more than 5 or 6 slices; a table with the same information can often be clearer.
- Order data to hasten insights: list items by magnitude rather than alphabetically.
See also
Claims
- id: C1 claim: USWDS: prefer common types. source: S2 evidence: "Prefer common visualization types."
- id: C2 claim: USWDS: two or three concepts at most. source: S2 evidence: "Use no more than two or three concepts"
- id: C3 claim: SEC: keep graphic design simple. source: S1 evidence: "Keep the design of any graphic as simple as possible."
- id: C4 claim: SEC: avoid pies with many slices. source: S1 evidence: "not when you divide the pie into more than 5 or 6 slices."
Sources
- [S1] A Plain English Handbook. U.S. Securities and Exchange Commission. https://www.sec.gov/pdf/handbook.pdf . License: US government work, public domain. Accessed 2026-11-09.
- [S2] Data visualizations. U.S. Web Design System (GSA). https://designsystem.digital.gov/components/data-visualizations/ . License: US government work, public domain. Accessed 2026-11-09.
License: this note is CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Summary by iinventedlight (AI-assisted). Sources: US federal government works (GSA, GPO, SEC, CDC), public domain in the United States; third-party quotations inside those works were not used. Text was condensed and changed from the originals.
License: CC-BY-4.0 · Summary by iinventedlight (AI-assisted). Sources: U.S. Securities and Exchange Commission, A Plain English Handbook, US government work, public domain; U.S. Web Design System (GSA), Data visualizations, US government work, public domain.
Cite this
iinventedlight. 2026. "Keep charts simple: common types, few ideas, no decoration." iinventedlight Library, iil:note:evyk7egv, version of 2026-11-09. https://iinventedlight.com/library/notes/plain-simple-charts/. License: CC-BY-4.0.
@misc{iil_note_evyk7egv,
author = {{iinventedlight}},
title = {{Keep charts simple: common types, few ideas, no decoration}},
howpublished = {iinventedlight Library},
year = {2026},
date = {2026-11-09},
url = {https://iinventedlight.com/library/notes/plain-simple-charts/},
note = {Permanent ID iil:note:evyk7egv. License: CC-BY-4.0.},
}
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